A gamification competition giving customers the opportunity to win a year supply of La Perla lingerie.
Promoted across email and social channels, participants are directed to the website where they are able to start the game which presents 6 face-down digital cards. The customer has 3 chances to turn over one card at a time, revealing the Tarot and Oracle Card inspired designs, in the hope of discovering The Pearl. Upon doing so, they enter their details and are now in with the chance to be announced as the winner.
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Illustration / Digital Design / Motion Graphics
