A campaign shoot and full roll out of print and digital assets for the WIT x Sigmundsdóttir capsule collection.
The collection was created to celebrate women and empower them during their training journey, by providing pieces that combine style, functionality and durability for even the toughest session. The countdown to the launch was supported by communicating to customers across email and social channels to sign up for updates and first access to the collection.
VIP guests were then invited to a launch event and fashion show at WIT LDN, which starred Sara herself and other members of the CrossFit community as her 'muses'. The guests were able to look through the inspiration and sketches of the designs, created by Sara, to see the journey of the collection from start to finish.
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Art Direction / Digital Design / Print Design
